Monday, December 28, 2009

It's not a hold up

Why do so many people when faced with a microphone act as if they are being held at gunpoint? At the beginning of media training sessions with many clients I train, I think they’d tell a journalist their PIN number if they asked them for it. It doesn't have to be like this.

One Size Does Not Fit All

My point of difference in the media training landscape is a complete rejection of the cookie-cutter approach to media training. It is far more effective to tailor the training to the exact needs of the client and for participants to come out of a session with skills and content they can actually use in their day-to-day work rather than having spent hours being served up a generic course that does not relate to their sector. A company looking to make waves in the travel and lifestyle media with a new hotel property has very different needs to a company needing a communications strategy for a pending listing on the ASX or a firm needing crisis media advice. One size does not fit all.

I have two decades’ experience in the media as well as thousands of hours of training experience with major global as well as local Australian businesses. My training work includes one-on-one media training, communications strategy and coaching with senior executives in the public and private sector.

Sectors include:
Arts & Entertainment • Biotechnology • Education • Financial services • Healthcare • Infrastructure • Local government • Major retailers • Resources • Professional Services • Plus there are a whole lot of clients I can't talk about from rock stars to gazillionaires.

Previous roles include leadership editor of BRW. I am a regular contributor to thecoolhunter,, Australian Gourmet Traveller and HR Monthly. I’ve co-written two bestselling business books for Random House Australia 100 Great Businesses and the Minds Behind Them and 50 Great e-Businesses and the Minds Behind Them. For more CV stuff, go to

In all my sessions, the aims are simple:
  • Radical improvement
  • To gain a sense of control and confidence in media situations
  • To gain an understanding of what the media want
  • How to prepare and rehearse effectively
  • How to deliver key messages
  • Getting the language spot on
  • To understand media “grabs” and how to give them
  • Tactics to deal with the tough questions
  • Work on appearance, style and delivery
  • To learn the skills to become an authentic, engaging spokesperson
  • To harvest great media content that can be used in all communications
  • To uncover media opportunities
  • To assess how media-ready the client is and identify any risks associated with their current skill levels – a diagnosis if you like.
  • To learn from examples of excellent and lousy media performers

Monday, December 21, 2009

Statement of Fees

Emily Ross Bespoke consults to a range of fantastic clients from a diverse range of sectors. All clients are charged a flat hourly rate for services rendered in a range of activities including writing, research, web production, copywriting, all aspects of document/web editing, facilitation, communications strategy, coaching and media advice. The rate also applies to phone calls, emailing, meetings, Skyping and any other conversations regarding specific projects once underway. If we are working together to benefit your organisation, that’s what I charge for. I work as efficiently and cost-effectively as I can for my clients and happily bill clients weekly, fortnightly or monthly. A few clients need to put a cap on particular projects. This can be agreed at the outset or, if the project turns out to be bigger than expected, a cap can be placed on the project further down the track. All my bills have a breakdown of work for maximum transparency.