Monday, July 19, 2010

Finding your perfect match (clients I mean)

This month I have had lot of fun researching a piece for Smart Company on business development - how to sort the tyre kickers from the new clients with loads of potential. I spoke to a range of CEOS and entrepreneurs about getting the balance right. To add an extra dimension to the piece I spoke with the very interesting director of the St James Ethics Centre Dr Simon Longstaff who talks about the fundamentals of building meaningful working relationships beyond the wham bam thank you ma'am transactional variety. I have included lots of tips in the piece so have a read. CHECK OUT THE SMART COMPANY STORY HERE