Thursday, September 23, 2010
I am working with several clients (big and small) at the moment to refresh their brands. I am the last person to urge clients to go and blow big bananas on expensive new strategies however there is a point where things just start looking really, really dated and stale. PwC is a case in point. The new logo might not be perfect and I'm sure there were all sorts of debates about the final version but it is definitely a good move.
I was pleased to see that the new rebrand includes the website too - soooo much better - lots more white space, pops of color, more functionality and pictures of people (rather than android stock shots).
Wednesday, September 1, 2010
Beware of weasel words! They're everywhere.
I've been lucky enough to be part of a writing team for a private leadership retreat this past weekend. It's Chatham House Rules so I can't even name drop however I can say I was privvy to some extraordinary master classes on communication, negotiation and language from ivy leaguers, lords and serious heavyweights. It reinforced my passion and commitment to plain English.
Please remember: simpler language about complex topics produces better outcomes. If you use ineffective, overly complex language you overload the working memory and it makes it hard to take in the information.