Thursday, September 23, 2010
Ah, that's better
I am working with several clients (big and small) at the moment to refresh their brands. I am the last person to urge clients to go and blow big bananas on expensive new strategies however there is a point where things just start looking really, really dated and stale. PwC is a case in point. The new logo might not be perfect and I'm sure there were all sorts of debates about the final version but it is definitely a good move.
I was pleased to see that the new rebrand includes the website too - soooo much better - lots more white space, pops of color, more functionality and pictures of people (rather than android stock shots).