Sunday, October 24, 2010

Parking egos + listening: the age of collaboration (hallelujah)

FINALLY got around to reading the cheeky, juicy, fresh 2010 annual by The Royals, a creative agency I worked with on the modi (Monash Obesity & Diabetes Institute) website. The annual includes a piece 'Open or Shut' that talks about the challenges that companies face about how open and engaged they are with the outside world. I like what Royals' founder Dave King has to say on collaboration:
"It's unlikely there is a single organisation in the world that can meet the needs of the digitally ambitious, innovative, forward-thinking strategic client. More often than not the work that is most respected and revered is the product of significant time and effort from a number of different, talented practitioners. But collaboration isn't easy, by any stretch. It means mutual respect, communication about the presence or absence of boundaries and it means parking egos and being open to the ideas of others, regardless of background, experience or competency.
The Royals work with clients including Mercedez-Benz, News Limited, Fitness First and GE Energy. If you are lucky, there might be a copy of The Royals 2010 annual left. Try and request a copy. Tell them I sent you.

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