New York mag has an interesting snippet on media training this week. I love a media training challenge, I love working with rough diamonds and regularly have to work around the sensitive topic of telling someone really good at what they do that they need to do a serious back flip on how they handle the media. This is something to be done extremely carefully, and has great results.
Very rarely there is a client that is beyond training...
Kanye West's 'Media Trainer' Reportedly Quit Within a Week
After deciding to go on the Today show last week to respond to claims made by the former President that West's calling him racist was the worst moment of his presidency, Kanye, according to the Post today, hired Susie Arons, VP at Rubenstein Communications, for help handling the interview. Doing her job, she convinced him to cancel the interview altogether, but West decided, Tuesday morning, to do it anyway, so he practiced with Arons all morning and then arguably blew it during the first half. At the interview's break, West "huddled with the media trainer," like a boxer, "because he still hadn't found a way to express himself." Depending on how you look at it, West either failed to express himself even still, or expressed himself perfectly clearly, and then Susie Arons quit, after one week "media training" the man. Nobody tells Kanye how to express himself. [Page Six/NYP]