Thursday, February 3, 2011

New year and a star is born




Like most Australians, I've been watching a huge amount of news television as the dramas of the floods and Cyclone Yasi have unfolded. As a media trainer, I can't help judging everyone who is up there as it really separates the wheat from the chaff. Clearly, Premier Anna Bligh has emerged as someone to take charge in a crisis. She kept her messages clear, short and simple, she deferred to various chiefs when necessary and came across as authentic, concerned and in charge.

For future crisis media clients, Bligh videos will feature heavily and serve as a masterclass for so many leaders who just can't manage to get beyond sound bites (Julia, are you listening??).
Remember how effective Bill Shorten was during the Beaconsfield mine crisis, well Premier Bligh has similarly made a genuine connection with the Australian people. It really pays to get communications right, it really does.

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