If you wish you could remember names, where your keys are, birthdays... please check out this long, wonderful piece on memory from the mind of a bona fide memory athlete Joshua Foer from the New York Times Magazine this weekend. There is hope for you. I doubt I am the only one who would like to be able to memorise dozens of strangers names in a matter of minutes, just like the memory athletes can. The piece asserts that "even average memories are remarkably powerful if used properly."
The article lets on about a few tricks to supersize your memory. It all about the "ability to create lavish images on the fly, to paint in the mind a scene so unlike any other it cannot be forgotten. And to do it quickly." This really is a wonderful piece, print it out and read it. FULL ARTICLE