Sunday, March 27, 2011

Pimp up your words

Another cool thing I have been doing lately for clients is taking a special piece of collateral, such as a menu, and comparing it to the world's best. In only a couple of hours, it is amazing how many improvements you can make. When someone can't see the text anymore they are so tired of it, I can come in with fresh eyes and fresh ideas and pimp it up. It's a bit like the client sending me the cake, I just do the icing.

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