Wednesday, September 28, 2011

At last a man who knows how to sell - and he's gone viral!

Chuck Tester is a taxidermist after my own heart and he has his elevator pitch down pat, unlike most of you business owners out there. Chuck actually knows how to articulate what he does and he's gone viral. What I love about Chuck is that he knows how to articulate what he does. "I specialise in the most lifelike dead animals anywhere. Period."
So many companies I work with can give me reams of information about their business but when you ask them to sum up what they do as succinctly as possible, they can't. Can you say what you do in five words, if not, I might be able to help. GO CHUCK!

Tuesday, September 27, 2011

Better late than never

We all have deep seated unconscious biases and they greatly impact the way we work, who we choose to work with and who we discriminate against. I recently researched a piece on unconscious bias for HR Monthly mag. It's taken me a while to post this piece.

"It doesn’t take a rocket scientist to see that bias exists in Australian organisations, but perhaps unconscious bias theory is the science that will make this important change." READ MORE July Unconscious Bias

Thursday, September 15, 2011

Time for some spring cleaning

Enjoyed putting together a piece on ten key tasks to spring clean your business for Smart Company.
One of the most critical tasks in the feature is:
TASK SIX: Spring clean your technology knowledge (no excuses!) and get familiar with
market-leading technology and ideas
→ For best-practice, cost effective email campaigns and e-newsletters, take a look at Campaign Monitor for even the smallest business. Companies such as Apple, Twitter, Australia Post, Billabong, The University of Melbourne and Virgin Money are using this online service.
→ For easy blogging check out Tumblr According to the latest Nielsen Social Media Report (September 2011), this site has tripled its audience in the past year.
→ Don’t think for a moment that Facebook has had its day. It remains the most popular social media site. Look at how companies like Jay Jays (360,685 ‘likes’), Ikea Australia (93,958 ‘likes’) McKinsey & Company (151,879 ‘likes’) are using it.
→ App usage is up 30 per cent on the same quarter (3Q) in 2010.
→ Geoff De Weaver, founder and CEO of Touchpoint Digital is investigating mobile payment systems. “We need to be thinking about how we are going to use mobiles in the future,” he says.

Thursday, September 8, 2011

Some very smart YouTube strategies

Smart media players understand the power of YouTube, Twitter et al to connect directly with their customers. They understand the power of less formal channels to keep customers informed, build their brands and protect reputation.

I have attended some fascinating briefings on social media in the past month and it has reinforced the immediacy of the 24/7 news cycle and the changes companies need to make to adapt to the times (let alone in a crisis). My media training now includes YouTube training and working on hitting the mark in this very specific media channel. CEO of Carnival Ann Sherry, above, is a pin up for doing this well and delivering effective messages direct to her customers. It's not an era to hide behind over-produced corporate video style that's for sure.

Wednesday, September 7, 2011

Weasel words are alive and well

Can we please try a little harder to make the world a better place by embracing plain English? Let's see an end to beauties such as:
"person/patient centred excellence in quality" improvement levers
"health literacy for caregivers" "collaborative, patient-centred care activities"
efficacy best practice capacity building community engagement
core value engagement engaging users external challenge
evidence base framework predictors of beaconicity

You can tell it's the report season but don't worry, I'm here to help you.