Chuck Tester is a taxidermist after my own heart and he has his elevator pitch down pat, unlike most of you business owners out there. Chuck actually knows how to articulate what he does and he's gone viral. What I love about Chuck is that he knows how to articulate what he does. "I specialise in the most lifelike dead animals anywhere. Period."
So many companies I work with can give me reams of information about their business but when you ask them to sum up what they do as succinctly as possible, they can't. Can you say what you do in five words, if not, I might be able to help. GO CHUCK!