Thursday, September 8, 2011

Some very smart YouTube strategies

Smart media players understand the power of YouTube, Twitter et al to connect directly with their customers. They understand the power of less formal channels to keep customers informed, build their brands and protect reputation.

I have attended some fascinating briefings on social media in the past month and it has reinforced the immediacy of the 24/7 news cycle and the changes companies need to make to adapt to the times (let alone in a crisis). My media training now includes YouTube training and working on hitting the mark in this very specific media channel. CEO of Carnival Ann Sherry, above, is a pin up for doing this well and delivering effective messages direct to her customers. It's not an era to hide behind over-produced corporate video style that's for sure.

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