Thursday, September 15, 2011

Time for some spring cleaning

Enjoyed putting together a piece on ten key tasks to spring clean your business for Smart Company.
One of the most critical tasks in the feature is:
TASK SIX: Spring clean your technology knowledge (no excuses!) and get familiar with
market-leading technology and ideas
→ For best-practice, cost effective email campaigns and e-newsletters, take a look at Campaign Monitor for even the smallest business. Companies such as Apple, Twitter, Australia Post, Billabong, The University of Melbourne and Virgin Money are using this online service.
→ For easy blogging check out Tumblr According to the latest Nielsen Social Media Report (September 2011), this site has tripled its audience in the past year.
→ Don’t think for a moment that Facebook has had its day. It remains the most popular social media site. Look at how companies like Jay Jays (360,685 ‘likes’), Ikea Australia (93,958 ‘likes’) McKinsey & Company (151,879 ‘likes’) are using it.
→ App usage is up 30 per cent on the same quarter (3Q) in 2010.
→ Geoff De Weaver, founder and CEO of Touchpoint Digital is investigating mobile payment systems. “We need to be thinking about how we are going to use mobiles in the future,” he says.

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