Saturday, October 29, 2011
Just take a look at the dramatic Qantas crisis unfolding - live blog updates, instant Twitter feeds through major metropolitans (a la Guardian newspaper). Conventional media training doesn't come close to preparing a business for this kind of situation. (Conventional media strategists would still say it's a good idea to release bad news over a long weekend while no one is watching!) While admittedly most businesses aren't going to be as exposed as Qantas, it's clear businesses need to rethink how they can manage their brand across so many different media channels.