Tuesday, November 22, 2011

Current projects

No signs of a summer breaks. It's all systems go at Emily Ross Bespoke. Current projects include:
• Media training CEOs in travel, hospitality and manufacturing sectors
• Copywriting for media company website
• Copywriting for corporate interior design website upgrade
• Creating new blog/website and comms strategy for brand new interiors business
• Full copywriting and production of major corporate consulting firm website
• Features for AFR BOSS magazine
• More research/articles on Managing Up for new publication
• Production of SME website
• Edit/Review of large healthcare reports
Clients include:








It might not be easy to submit to coaching, but it's worth it

Sorry it's taken me so long to post this link to an October article in the New Yorker on coaching. Exposing yourself to scrutiny and fault finding isn't fun but the benefits can be remarkable. As author of the piece, a surgeon Atul Gawande says: "Coaching done well may be the most effective intervention designed for human performance". Read the full piece at: http://www.newyorker.com/reporting/2011/10/03/111003fa_fact_gawande
We all have significant room for improvement, and a coach can make that journey a hell of a lot smoother.

Sunday, November 6, 2011

Buzzwords that must die

Wanted to share this great piece from a Fast Company blogger. Good advice.


The 7 Iconic, Transparent, Empowering Business Buzzwords That Need To Die 
BY FC EXPERT BLOGGER TIM PHILLIPS Fri Oct 28, 2011

"If you find that these catchwords frequently litter your conversations or presentations, it's probably time to consult a thesaurus.
 "Issue" 
When did we stop having problems and decide to have “issues” instead? The ratio of problems to issues in our magazines and newspapers show that there are about three times as many issues per problem as there were 10 years ago. Are we really so fragile? After all, if we can’t call what’s happening to the economy at the moment a “problem,” we’re setting the bar pretty high for the problems of the future.
"Passion"
 The CEO of a firm emailed me to ask why all his interviewees claimed to be “passionate about marketing” these days. A quick Google check on what people are claiming to be passionate about in the last 24 hours: secured loan leads; transformation; rubbish; logistics; plankton. The recruiter’s question: “Are you passionate about...?” is now just a test to see how well we fake it. At least “passionate about plankton” would make a good T-shirt.
 "Unique"
 As a Brit I can be proud that HMS Unique was, confusingly, built as one of 49 identical submarines. Don’t let anyone tell you that we didn’t ruin the language first. Yet, as I write, there have been 826 press releases claiming that something is “unique” in the last seven days. Everything, we must conclude, is now special in its own exquisite way. "Iconic" We’re supposed to find a person or thing desirable, but we don’t know why. Iconicness seems to be a 21st-century phenomenon: Since 2000, we’re about eight times as likely to find something “iconic” in the press. Two areas in which this growth rate has been twice as fast: accountancy and solid waste. You can't make it up.
 "Role"
 Our parents had jobs or, if they were lucky, careers. We entertain ourselves by claiming we have roles, as if our work is a personal soap opera. During the long boom, the ratio of roles to jobs went from 10:1 to about 4:1. You will not be surprised to learn that, since 2007, this ratio has returned to pre-2001 levels.
 "Transparency" 
Six times as popular in the business press as it was in 2002; about one in 40 press releases claim it. It’s taking over “honesty” and “integrity,” maybe because you can claim transparency without any suggestion you’re doing something that improves anyone’s life. Note: The glass industry uses “transparency” in marketing less than the average, but the audit industry uses it ten times as often. Draw your own conclusions.
 "Empowerment" 
 Not a bad word in itself--but if I buy something from you, you are not “empowering” me. It’s a sneaky way of dodging what the wafflers call the brand promise: They didn’t say the jeans would make me a better person; their clothes just “empowered me” to lay claim to my own betterness. I get it: If my life is as crappy as it was before, it’s my fault. If it improves, all hail the denim.
Tim Phillips is a freelance journalist. He is the author of Talk Normal: Stop the Business Speak, Jargon and Waffle, Knockoff, Fit to Bust and co-author of best selling Scoring Points, all published by Kogan Page.

Saturday, November 5, 2011

Clive Pugh - a media maestro

Now you're communicating! My clients are going to love this!
The Hamster Wheel - Police Media Training: Pressers

Tuesday, November 1, 2011

Do your bit then GET OFF!

I train people who are giving presentations and awards and one of the first things I do (after finding out who we need to thank etc.) is time how long their speech is and how/where it fits into the running sheet. This is especially true when I get people ready for race day presentations. A key part of my job is to edit the speech as much as possible. When people are at a cocktail party, dinner or presentation night, they are there to drink, talk and hob nob, not to stand around being bored to death by formalities. Yesterday's Melbourne Cup was a case in point. During the Melbourne Cup presentations, the Governor-General decided it was time for a long speech waxing lyrical about the Aussie spirit. Well meaning but it was excruciating to watch and went on and on and on and on. Behind her, people were fidgeting, the crowd was just ignoring her and it was embarassing to watch her present a speech that someone had obviously spent ages writing. Sorry GG, but there is a time and a place. Boot camp for delivering speeches to rowdy crowds:
1. During training, I like to make lots of distracting noise while my client is delivering his/her speech to get them used to a tough crowd.
2. I get clients to practice trying to get the attention of the room. (Often we plan for another person to do this dirty work before the speaker makes his/her start.)
3. We break the speech down into chunks and if the crowd is really out of hand, we cut out a piece.
4. Run through the choreography of the presentations, handing out fake awards, cups and certificates to that it looks easy
5. Be absolutely ruthless about timing, ensuring that it is undertime everytime.
6. Ensure that the speech acknowledges and connects with the crowd.