Friday, June 29, 2012

The ERB annual report

Am doing research for a client on the best annual reports around the world and have been inspired to keep mine very short and sweet this year. Happy new financial year. Read it here.

You asked for it

Top 10 services for clients this fin year:
1. Training sessions focused on YouTube/Vimeo two-minute corporate clips.
2. Pimp up + populate your LinkedIn/Facebook presence in just two hours.
3. 30/60-minute Skype training sessions for key presentations and interviews.
4. Campaign Monitor newsletters from blank page to emailed out in two hours.
5. Keynote address boot camps.
6. Crisis media messaging - dial 000 Emily Ross Bespoke and have plan of action/key messages in under 30 minutes.
7. Website audit and design brief for site upgrade.
8. Website copywriting.
9. Coaching for major broadsheet interview.
10. Internal marketing audit.
Read on buzzwords, video trends, shout outs and more  here

Sunday, June 24, 2012

Hallelujah, best tips ever on web content

From the very fantastic The Fetch comes a link to the best collection of pieces on content marketing I've ever read from a site called Attendly. I've harvested some highlights. Writer Corina Mackay deserves a medal for this piece.

A Spectacular List of 240+ Tips, Tricks and Resources for Content Marketing

By Corina Mackay on 22nd of June, 2012 9 Comments
From beginners to old-hats, we all have something to learn about content marketing. We know you have better things to do than spending your days scouring the web for the info you need, so we’ve taken the liberty of doing that for you.
Behold our epic list of the very best tips, info and resources to kick-start your content marketing strategy.
getting started

Understanding content marketing

Using content marketing for SEO results

Tips for setting up an editorial calendar

Building followers on social networks

Building an email subscription list

Creating effective calls to action

video resources

Using video for content marketing


Thursday, June 21, 2012

Authentic, clear messaging is what CEOs need to be able to do at the drop of a hat. Here's CEO of Hagar Australia Kate Kennedy discussing the work Hagar does around Asia. This media performance is not about becoming a slick, spin doctor, but rather being able to deliver key strategy with clarity, confidence and authenticity. This video content is becoming more and more important, not just on news sites, but all across the web, including company sites.

Short, You-Tube/Vimeo video content is extremely valuable marketing collateral that so many companies are ignoring at their peril. Would you rather read a long piece of text online or sit and watch a video?

In a lot of the training sessions I do these days, we film this style of video that is so prevalent in good strategic comms strategies these days.

Here are a few more good examples:

Introducing OpenIDEO's E-Waste Challenge from IDEO on Vimeo.

From IDEO's E-waste Challenge

Ai-Jen Poo is one of Time Magazine's Top 100 Influentials for 2012