Thursday, June 21, 2012


Authentic, clear messaging is what CEOs need to be able to do at the drop of a hat. Here's CEO of Hagar Australia Kate Kennedy discussing the work Hagar does around Asia. This media performance is not about becoming a slick, spin doctor, but rather being able to deliver key strategy with clarity, confidence and authenticity. This video content is becoming more and more important, not just on news sites, but all across the web, including company sites.

Short, You-Tube/Vimeo video content is extremely valuable marketing collateral that so many companies are ignoring at their peril. Would you rather read a long piece of text online or sit and watch a video?

In a lot of the training sessions I do these days, we film this style of video that is so prevalent in good strategic comms strategies these days.

Here are a few more good examples:

Introducing OpenIDEO's E-Waste Challenge from IDEO on Vimeo.

From IDEO's E-waste Challenge




Ai-Jen Poo is one of Time Magazine's Top 100 Influentials for 2012

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