Saturday, December 21, 2013

My unserious end of year newsletter - enjoy!

"Hash-plosions", funeral selfies, octothorpes, zero hours contracts and other strange 2014 oddities in a light and fluffy end of a rather heavy year.

Lighten Your Load & Lighten Up This Christmas Time


avid Shrigley's xxx via Sallyhttps://emilyrossbespoke.createsend.com/campaign/content/edit/ef5a18608b30b1052540ef23f30feded?origin=Default#
I'm sure you are dying to escape work but just before you zip off, I have been sniffing, scratching and scrounging about to find some cultural madness to share with you. Hope it raises a smile. (Best to view thru your browser.)
IMAGE: A Burden, 2012, David Shrigley

Beware belfies, stop phubbing, vaping and avoid bloatware and sharents


It's that time of the year when it is time to beef up your vocab. Thank you to Pan Macmillan Dictionary, Time and Huffington Post for these gems to add to your vocab.
belfie: selfie showing off the booty area
bloatware also fatware: software that uses an excessive amount of computing power and therefore wastes memory or disk space that could be used for other purposes.
coatigan: a long knitted jacket with long sleeves which is worn over other clothes and looks similar to a coat.
duffin: a trademarked sweet cake which is a combination of a muffin and a doughnut.
hashtag stuffer: someone who cannot post something without adding ridiculous amounts of hashtags after it.
media meshing: the activity of using hand-held electronic devices (e.g. mobile phones, tablet computers) to make comments or read about a TV programme at the same time as watching it
motherism: a prejudice which leads stay-at-home mothers to be viewed as stupid, lazy and unattractive … He came out this week in defence of the stay-at-home mother, telling a conference that motherism should be tackled in the same vein as racism is.'
phubbing: the activity of being impolite in a social situation by looking at your phone instead of paying attention to the person you are with.
sharent: a parent who regularly uses social media to communicate a lot of detailed information about their child.
sip and see (party): a party given by new parents so that friends and family can see their newborn baby.
vape: to inhale (= breathe into your lungs) the vapour produced by an electronic cigarette.
zero hours contract also zero hour contract: an employment agreement in which a person only works when the employer needs them and so has no regular amount of work or working hours (That's what I do for lots of my clients!)

Lighten Your Load & Lighten Up This Christmas Time


avid Shrigley's xxx via Sallyhttps://emilyrossbespoke.createsend.com/campaign/content/edit/ef5a18608b30b1052540ef23f30feded?origin=Default#
I'm sure you are dying to escape work but just before you zip off, I have been sniffing, scratching and scrounging about to find some cultural madness to share with you. Hope it raises a smile. (Best to view thru your browser.)
IMAGE: A Burden, 2012, David Shrigley
 

Beware belfies, stop phubbing, vaping and avoid bloatware and sharents


It's that time of the year when it is time to beef up your vocab. Thank you to Pan Macmillan Dictionary, Time and Huffington Post for these gems to add to your vocab.
belfie: selfie showing off the booty area
bloatware also fatware: software that uses an excessive amount of computing power and therefore wastes memory or disk space that could be used for other purposes.
coatigan: a long knitted jacket with long sleeves which is worn over other clothes and looks similar to a coat.
duffin: a trademarked sweet cake which is a combination of a muffin and a doughnut.
hashtag stuffer: someone who cannot post something without adding ridiculous amounts of hashtags after it.
media meshing: the activity of using hand-held electronic devices (e.g. mobile phones, tablet computers) to make comments or read about a TV programme at the same time as watching it
motherism: a prejudice which leads stay-at-home mothers to be viewed as stupid, lazy and unattractive … He came out this week in defence of the stay-at-home mother, telling a conference that motherism should be tackled in the same vein as racism is.'
phubbing: the activity of being impolite in a social situation by looking at your phone instead of paying attention to the person you are with.
sharent: a parent who regularly uses social media to communicate a lot of detailed information about their child.
sip and see (party): a party given by new parents so that friends and family can see their newborn baby.
vape: to inhale (= breathe into your lungs) the vapour produced by an electronic cigarette.
zero hours contract also zero hour contract: an employment agreement in which a person only works when the employer needs them and so has no regular amount of work or working hours (That's what I do for lots of my clients!)
 

Hear the news first on Twitter


Read my full newsletter here.

Exciting predictions for content marketing in 2014

I have long been telling clients to stop putting their hopes into one silver bullet (usually a white paper) and think more strategically about placing small, juicy pieces of content across a wide range of platforms. This presentation supports this view.

Wednesday, December 18, 2013

Pimp up your LinkedIn profile

I have ADORED pimping up a range of clever people's LinkedIn profiles and was very happy to read LinkedIn's post this week that listed the most OVERUSED words in profiles.
Take note, arghghghghghghghgh.
1. Responsible
2. Strategic
3. Effective
4. Creative
5. Innovative
6. Expert
7. Positive
8. Passionate
9. Driven
10. Dynamic
Source: LinkedIn.

In short, I end up taking all these words out of your profile so save yourself some time, or buzz me in the new year and I will do it for you.

Tuesday, December 17, 2013

Hagar Australia Christmas Video





Wonderful to be a part of the team that created this video about Hagar including Rachel Griffiths, Guilty and The Post Project.

Wednesday, December 4, 2013

New KERB Media services!

Read more about new KERB Media crisis and social media services in our latest newsletter.
Includes schools'
In KERB's experience, these are the top 5 fears that keep school leaders awake at night.
  1. Death or injury to students on excursion or camp
  2. Bullying & other bad behaviour including sexting
  3. Criminal charges against staff
  4. Traditional and social media campaigns by disgruntled parents
  5. Financial mismanagement & inappropriate governance
In the smart phone age, everyone can film and publish on their smart phone - it will all be captured and distributed within seconds of the event. Just Google 'school bus crash AND youtube' for evidence.
However, each school has its own unique concerns. At KERB media we work with you to identify the most likely risks that your school faces and work with you to minimise risk, increase compliance and your team's capability to manage a crisis - from the head of school to receptionists, first-year teachers (who love Facebook) and security staff. Everyone has a vital role to play in protecting a school's reputation.
READ MORE

Saturday, November 30, 2013

A productivity masterclass from Pharrell




Interesting article in Fast Company about how Pharrell likes to work.
He surrounds himself with people who "recognize that they are different, and they're unafraid of that and don't mind shaking hands with the next different person. Most anything I do I do because it involves someone I can learn from," he adds. "Sometimes you just gotta put your pride aside and be quiet so that you can absorb not only what a person is saying but how they are saying it--their energy, their body language. It's all for a reason."
Read the full article here at Fast Company.  
And check out his iamOTHER YouTube channel below.


Wednesday, November 20, 2013

Just lovin' this approach



The Record Breaker from Brian McGinn on Vimeo.

This is such a ripper of a film - love the whole treatment. I can see why it's winning so many awards.

Monday, November 11, 2013

What I'm Working On, One Bite At A Time...

- Proofing major research reports/social outreach reports for two healthcare organisations
- Secret launches I can't talk about
- New course range for KERB crisis media for schools in 2014
- Keynote speeches
- LinkedIn profile upgrades for CEOs
- Editing/reworking of major report on human trafficking in Afghanistan
- Two website builds
- Social media strategy for major fashion brands
- Series of weekly EDMs for innovative Melbourne retailer
- Launch of new organic food range
- Media training video series
- Scripts for crisis training
- Consulting to range of small businesses with limited marketing resources
- Ongoing pro bono work with Hagar International and Hagar Australia

Tuesday, October 8, 2013

KERB service menu - finally




Pleased to launch my new services menu for KERB media training, my venture with Katrina Byers (uber trainer!). Take a peek at some of the sessions we love to run with our clients.






http://www.kerbmedia.com.au/#!forteams/c1h6g




Saturday, September 28, 2013

Very Prezi

Am enjoying using Prezi, an antidote to PowerPoint presentations. It's extremely easy to use and the results are stunning. It is the perfect way to avoid death by bulletpoints! Here is a pretty stunning example of how it works. It is effectively one big screen and you hop around it, honing in on key points - very dynamic...
Here as a great example from MIT this week.

Tuesday, September 17, 2013

wait but why: 7 Ways To Be Insufferable On Facebook

Great post on the deadly sins of facebook!
wait but why: 7 Ways To Be Insufferable On Facebook: The memory is vivid. New Year's Day, 2013.  I'm going about my afternoon pleasantly, when I open my email and a friend has fo...

Monday, September 16, 2013

Putting Hollywood to shame




Since Gawker posted this Thai clip, it has gone viral. It's a beautifully filmed, powerful piece for a Thai telco True. Yes it is still an ad and True is in the money business, but it's still a very clever piece.

Sunday, September 15, 2013

Hagar Justice Tour 2013


Emily Ross Bespoke has been in Phnom Penh this month offering a range of probono services to Hagar International, an organisation that works with women and children who are survivors of human rights abuse such as rape, acid burn, slavery, sex trafficking and other horrors.

I do a range of Emily Ross Bespoke workshops, training sessions and strategic comms services, working side-by-side with the fantastic staff in the Phnom Penh head office. This year I have really loved boosting bios and Linkedin profiles, preparing staff for keynotes and presentations and running social media and comms workshops.

 I've also participated in a justice tour with a group with Australian experts with legal, psychology/psychiatry, social work, government and non-profit backgrounds; meeting the Australian Ambassador, leading legal figures in the United Nations Assistance to the Khmer Rouge Trials (UNAKRT), touring courts, Hagar operations and attending private briefings from the Cambodian Government's Office of Women's Affairs.
 

My serious interest in fish amok and star anise tea continues. Cambodia is a place that steals your heart, that's for sure. Angkor Wat here I come...

Sunday, August 25, 2013

New Bellabox piece



Following inspiration from a recent spate of brilliant 'low key' youtube clips, I produced a film with director Charlie Ford for fantastic start-up Bellabox.  They send out very ace beauty boxes full of goodies from high-end brands to their subscribers every month. We shot on location in their cosy Richmond offices and at the Ability Works site in Kew that does their packing. Collaborators include Belinda Zollo, Isabelle Love-Dack, Hugh Turral, Toby Willis and Thom Neal and the very foxy Bellabox staff.

Thursday, July 18, 2013

Crisis training for schools

I have also developed a new program for senior leaders in schools looking at reviewing their crisis media plans. The program is designed to quickly get senior staff up to speed on new timeframes for response in the event of an crisis. We work around a range of common scenarios from bus accidents to social media issues. Sessions are divided around spokespeople and other "gatekeepers" and include role playing, handling media packs, interview situations and a crisis plan for the first four hours of a crisis.

It is critical to get input from staff at the early stages of planning these session to avoid the "cookie cutter" crisis training sessions. Each school is very different and the culture of the school must be taken into account. In my experience, smart heads of school understand this and really keep me on my toes to ensure that training time and dollars are invested wisely.

Really look forward to more sessions. Staff really engage in the process.
Schools cannot always avoid the media glare so they need to get their act together and have a solid plan of action.

On set




 Can't wait to show you this new video shot for a retail client. Here are a few shots on location with director Charlie Ford. It's always very fun to come into a workspace, make a film for the day and tell an authentic company story. It's such a morale booster.

Thursday, June 27, 2013

Happy EOFY

Please enjoy the Emily Ross Bespoke bi-annual report, a deliberate breather from all those spreadsheets and June 30 deadlines. 
Read it all here.

Monday, June 24, 2013

The Chaser boys have nailed it with this clever parody on those Facebook cards that are flooding our FB feeds everyday. They have taken a ubiquitous promotional tool, taken the p*ss out of it, but are using it themselves as a promotional tool. Looking forward to showing this image in workshops this week. Chaser boys, isn't that having your cake and eating it too?

Sunday, June 16, 2013

Love this piece from Keith Yamashita's blog via The Fetch. It is all about nailing presentations and public speaking. I know it sounds like a lot of work (but that's why I'm here to make this process easier). I'm blogging just before I spend the rest of the day with another client off to do a big pitch in the US. I am working with a US comms team to get them fit for the day. The time they are investing today in training is going to make their stakeholder management so much easier. Also, the time they are investing in great content is also going to make a huge difference.
Some golden rules:
1. Write down the logic flow, not the words
2. Belabor the slides: Tighter, tighter, tighter
3. For every minute on stage, practice ten minutes in the real world
4. Practice hitting the “openings” of every section of your speech
5. Practice by saying it aloud, not just in your head
6. Know everything you can about the arena in which you’ll be speaking
7. Befriend the A/V guy
8. Embrace the importance of the big opening
9. It’s your show — and people want to see you succeed
10. Everyone is using your body language as a barometer of how you want them to react to you
11. Be ready for anything; startled by none of it 

12. Be emotive. Be yourself
Read the full, brilliant article here. He escapsulates how I work with my clients to really bring out their best. Go Keith!

Thursday, June 13, 2013

The power of video in a crisis

Chief of Army David Morrison's video in response to the beyond appalling Jedi Council is a powerful piece of crisis management. Of course, it remains to be seen whether he can walk the talk, but video in this situation is absolutely critical for crisis management. ps Any leader who thinks they don't need on-camera training as part of risk management, you gotta be kidding!

Monday, May 27, 2013

There is no substitute...


The Big Brand Theory: How the Mayo Clinic Became the Gold Standard for Social Media in Healthcare

Great piece in Social Media Today about The Mayo Clinic's social media strategy. It's worth reading about their Social Media director Lee Aase's approach. When asked what was the biggest lesson learned at Mayo, Lee answered, “The biggest lesson is that there is really no substitute for valuable content. Patients want in-depth great content. Interaction is important, but really, you need great content.”
Lee’s takeaway advice to other healthcare social media managers out is: “Just do it! You have to get hands-on experience and do a great job. Think big, start small and act fast. Do all that you can to prove yourself. Do a great job and then show what you have done. Prove yourself and you will get the support you need.” READ MORE

Tuesday, April 30, 2013

34 million and counting

Yet more evidence of the power of the YouTube style approach to comms (admittedly with a Dove marketing budget).



Thursday, April 11, 2013

Open Field 2 is here





So excited to be a contributor to the second issue of iPad/iPhone mag Open Field, a very cool project by Kirsten Alexander and The Royals with all profits going to CARE minus only the iTunes fee. I wrote about the very wonderful Sydney-based artist Nell and her brilliant body of work from bronzes to performance art.

Open Field's second issue centres on the theme of place with work from 30 women from around the world. A genuinely global cast of contributors includes an all-girl high school band from Geelong call the Sweethearts already playing massive festivals; Turkish writer Elif Shafak; New York-based Lily Brett and Kyoto-based Dawn E. O'Day.

Open Field is a fantastically rich reading experience. The digital team behind it are really pushing the boundaries with digital publishing with exquisite video content; interactive visuals (particularly of the artworks featured) and lush typography. Reading it is a very sensory, creative and inspiring alternative to your conventional print mag. Not bad for $4.49. Download now!

Wednesday, April 10, 2013

Lean In time

Finally had time to read Sheryl Sandberg's Lean In: Women, Work and the Will to Lead during my break in Asia. A fantastic read and easy to see why the book is flying off the shelves. On my trip to Hong Kong and Tokyo it was everywhere. As a writer (and career-loving parent) who has covered gender diversity and discrimination for more than a decade, Sandberg does go over a lot of data/research that has been widely reported but it's information worth repeating. (Basically, women rarely get to the top anywhere in the world.) Where Lean In gets really good is when she talks candidly about internal obstacles, the mistakes she has made and the mistakes she sees other women making in their working lives. Chapter 'It's a Jungle Gym, Not a Ladder' about ways to rethink career paths; 'Are You My Mentor' about the myths and realities of mentoring and 'Seek and Speak Your Truth' are powerful new perspectives on ways that women really can 'sit at the table' and take part in leadership roles all across society. Just as she explores the women's success outside the home, she also looks at the barriers to men embracing home/family life and issues around divisions of labour everywhere.
Sandberg's call for the end of complacency over gender discrimination is long overdue. I've nerded up and have joined 137,000 others in a new Facebook Lean In community. The whole Lean In trajectory started with this fab TED talk. Check it out...

Wednesday, March 27, 2013

Presentation skills 101


Handy little slide show that is a reminder of the horrors of bullet points from HubSpot! They recommend 30 hours' prep before a big speech, Gosh, my clients usually have about three!

Friday, March 22, 2013

Protect your brand, beware dumb (free) content!

HBR's executive summary of a sensational article "When TED lost control of its crowd" by the exquisite Nilofer Merchant.

In 2009, TED, an organizer of highly respected conferences on “ideas worth spreading,” threw its doors open, allowing anyone, anywhere, to manage and stage local, independent events under its banner. In the next few years, an army of volunteers produced some 5,000 such TEDx events in more than 130 countries. The brand extension and new content TED gained through these gatherings would have cost millions to produce by traditional means. But they came with a risk: TED no longer completely controlled its brand, and an extended community of people who didn’t work for TED were now capable of damaging it. And when TEDx licensees began putting dubious pseudoscientific presentations on their programs, that risk became a real threat. The blogosphere trashed TED for producing dumb content and questioned its overall credibility.
Nilofer Merchant: brains trust!
In this article, Nilofer Merchant describes the uproar and the lessons it offers: (1) that “open” does not mean “easy” or “free” and (2) that you need to get the crowd working with you, not against you. TED did that, turning things around by adopting three practices: “listening loudly,” realigning the community through shared purpose, and being strategic about the parts of the business it opened to the crowd and the parts it kept under tight control.

Avoiding Social Media Death

AFR finally has a large feature on executive uptake of Twitter. We know Rupert Murdoch and Richard Branson have mastered the art. In Australia, only four of the ASX top 100 have official Twitter accounts. There are a few horror stories in here, but worth a read. BoQ's Stuart Grimshaw has a good litmus test. He always asks himself before he tweets: 'Will it bite me on the arse?'
According to the AFR, here are Aussie corporates' star tweeters:

Star tweeters

Kristen Boschma, general manager of social media agency The Social Hatch, says a number of Australian executives are already making expert use of Twitter:
The ABC’s managing director Mark Scott uses the channel as a “signpost to interesting thinking or reading”. He also tweets links to pieces that refute or clarify criticism from other media quarters. @abcmarkscott
Suzi Dafnis, CEO of Australian Businesswomen’s Network, offers information that helps her followers, personalises responses when she can and gives an insight into the things she enjoys reading. @SuziDafnis
Greg McAweeney, group executive manager of RaboDirect Australia and NZ, uses the medium to express his views and what inspires him. He is promoting the brand values of transparency. @GregMcAweeney
Tjeerd Jegan, managing director of Australian supermarkets and petrol at Woolworths, uses social media to support community-based initiatives. @tjeerdjegen

READ MORE

oh for the budget to commission a new font...

It's the end of the second season of Girls. Lena Dunham is now officially a superstar thanks to her 20-somethings response to Sex and the City. I love the sans serif font she uses so much in her titles I nerdily went to investigate and it turns out Dunham commissioned a font for the project. She was looking for a new font inspired by art deco. Created by LA-based Grand Jete that has clients including lots of filmmakers, HBO, Lisa Marie Presley, Cypress Hill and Warner Bros. Imprint has written a nice piece on the process and the Grand Jete team made this great animation on the creative process. Read the full article here. Oh for that kind of creative budget.


Sunday, March 17, 2013

Time to choose where you park your dollars


www.davidshrigley.com
Nice article in the New York Times today about a small business owner wondering about where he should spend his marketing dollars, An Owner Rethinks How He Spends His Marketing Dollars

I agree with the observation of how few business owners track where their leads are coming from and fail to "harvest" email addresses. Seems really simple. but getting back to basics can really make a difference.

READ MORE

Sunday, March 3, 2013

TKO presentation



It's always a real thrill to read a presentation that makes sense. It's chock full of data, powerful visuals and follows my preferred way of delivering messages. It's also backed up by tight color palette, great fonts... This is how you communicate.

Wednesday, February 20, 2013

Man, these guys know how to market

The Dollar Shave Club is seriously clever at disrupting the market - a perfect pitch if ever I saw one. God my clients are going to get sick of me showing them this.



Monday, February 11, 2013

Catch phrase of the day

Love this piece by Mr Teachout from the Wall Street Journal via the brilliant Fetch on the crisis of the shorter attention span and the value of knowing how to cut to the chase. It think" Get to the Good Part is my favorite new phrase" for public speaking clients!

Get to the good part.

"The latest alleged trend to set the world in a tizzy is the Crisis of Shorter Attention Spans, a dire development that has been brought about by the rise of the Internet. Or texting. Or iTunes. Or Twitter. Or whatever. I find it hard to get upset about this existential threat to Western civilization, though, perhaps because I'm part of the problem. My attention span is much shorter now than it was a decade ago—and that's just fine with me. READ MORE

Friday, February 8, 2013

There is a good reason why I hassle my clients to pimp up their LinkedIn. It really, really works.

Tuesday, February 5, 2013

Am reading the brilliant book about the Kahn Academy, The One World Schoolhouse by Salman Kahn. He talks about the importance of keeping lessons to less than 12 minutes. I always try and structure speeches, workshops and other teaching/training into 12-minute blocks and I was thrilled to have this verified by Kahn.

This idea of keeping things brief is something that really inspired a new approach to graduate marketing I worked on with Nous Group and director Charlie Ford (star in the making!).



We collaborated on a series of videos about Nous, about what management consultants actually do  and about the experience of working at Nous. Rather than a whole pile of long-winded collateral (that no one EVER reads), we worked together to create a series of Vimeo clips, closely tied in with the brand values of Nous. All the "talent" was from Nous. We love the results and believe this kind of authentic "internal" video has huge applications across so many types of businesses. The possibilities are endless.



I have the fun role of working side by side with the client as co-producer, content developer, production manager and, during filming, all those years of media training come in handy making the talent feel relaxed and ensuring they deliver the content we need. Jack of all trades, as per usual and like they say in Get Smart: "... and loving it.