Wednesday, February 20, 2013

Man, these guys know how to market

The Dollar Shave Club is seriously clever at disrupting the market - a perfect pitch if ever I saw one. God my clients are going to get sick of me showing them this.

Monday, February 11, 2013

Catch phrase of the day

Love this piece by Mr Teachout from the Wall Street Journal via the brilliant Fetch on the crisis of the shorter attention span and the value of knowing how to cut to the chase. It think" Get to the Good Part is my favorite new phrase" for public speaking clients!

Get to the good part.

"The latest alleged trend to set the world in a tizzy is the Crisis of Shorter Attention Spans, a dire development that has been brought about by the rise of the Internet. Or texting. Or iTunes. Or Twitter. Or whatever. I find it hard to get upset about this existential threat to Western civilization, though, perhaps because I'm part of the problem. My attention span is much shorter now than it was a decade ago—and that's just fine with me. READ MORE

Friday, February 8, 2013

There is a good reason why I hassle my clients to pimp up their LinkedIn. It really, really works.

Tuesday, February 5, 2013

Am reading the brilliant book about the Kahn Academy, The One World Schoolhouse by Salman Kahn. He talks about the importance of keeping lessons to less than 12 minutes. I always try and structure speeches, workshops and other teaching/training into 12-minute blocks and I was thrilled to have this verified by Kahn.

This idea of keeping things brief is something that really inspired a new approach to graduate marketing I worked on with Nous Group and director Charlie Ford (star in the making!).

We collaborated on a series of videos about Nous, about what management consultants actually do  and about the experience of working at Nous. Rather than a whole pile of long-winded collateral (that no one EVER reads), we worked together to create a series of Vimeo clips, closely tied in with the brand values of Nous. All the "talent" was from Nous. We love the results and believe this kind of authentic "internal" video has huge applications across so many types of businesses. The possibilities are endless.

I have the fun role of working side by side with the client as co-producer, content developer, production manager and, during filming, all those years of media training come in handy making the talent feel relaxed and ensuring they deliver the content we need. Jack of all trades, as per usual and like they say in Get Smart: "... and loving it.