Tuesday, February 5, 2013

Am reading the brilliant book about the Kahn Academy, The One World Schoolhouse by Salman Kahn. He talks about the importance of keeping lessons to less than 12 minutes. I always try and structure speeches, workshops and other teaching/training into 12-minute blocks and I was thrilled to have this verified by Kahn.

This idea of keeping things brief is something that really inspired a new approach to graduate marketing I worked on with Nous Group and director Charlie Ford (star in the making!).

We collaborated on a series of videos about Nous, about what management consultants actually do  and about the experience of working at Nous. Rather than a whole pile of long-winded collateral (that no one EVER reads), we worked together to create a series of Vimeo clips, closely tied in with the brand values of Nous. All the "talent" was from Nous. We love the results and believe this kind of authentic "internal" video has huge applications across so many types of businesses. The possibilities are endless.

I have the fun role of working side by side with the client as co-producer, content developer, production manager and, during filming, all those years of media training come in handy making the talent feel relaxed and ensuring they deliver the content we need. Jack of all trades, as per usual and like they say in Get Smart: "... and loving it. 

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