Friday, March 22, 2013

oh for the budget to commission a new font...

It's the end of the second season of Girls. Lena Dunham is now officially a superstar thanks to her 20-somethings response to Sex and the City. I love the sans serif font she uses so much in her titles I nerdily went to investigate and it turns out Dunham commissioned a font for the project. She was looking for a new font inspired by art deco. Created by LA-based Grand Jete that has clients including lots of filmmakers, HBO, Lisa Marie Presley, Cypress Hill and Warner Bros. Imprint has written a nice piece on the process and the Grand Jete team made this great animation on the creative process. Read the full article here. Oh for that kind of creative budget.

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