Sunday, March 17, 2013

Time to choose where you park your dollars
Nice article in the New York Times today about a small business owner wondering about where he should spend his marketing dollars, An Owner Rethinks How He Spends His Marketing Dollars

I agree with the observation of how few business owners track where their leads are coming from and fail to "harvest" email addresses. Seems really simple. but getting back to basics can really make a difference.


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