By MELINDA F. EMERSON. The owner of the bathroom business ended up changing his marketing priorities after advice from the columnist: "I have three top priorities now: One, launch new WordPress Web site. Two, create a blog. Three, use local online market ads.
I agree with the observation of how few business owners track where their leads are coming from and fail to "harvest" email addresses. Seems really simple. but getting back to basics can really make a difference.