Tuesday, April 30, 2013

34 million and counting

Yet more evidence of the power of the YouTube style approach to comms (admittedly with a Dove marketing budget).



Thursday, April 11, 2013

Open Field 2 is here





So excited to be a contributor to the second issue of iPad/iPhone mag Open Field, a very cool project by Kirsten Alexander and The Royals with all profits going to CARE minus only the iTunes fee. I wrote about the very wonderful Sydney-based artist Nell and her brilliant body of work from bronzes to performance art.

Open Field's second issue centres on the theme of place with work from 30 women from around the world. A genuinely global cast of contributors includes an all-girl high school band from Geelong call the Sweethearts already playing massive festivals; Turkish writer Elif Shafak; New York-based Lily Brett and Kyoto-based Dawn E. O'Day.

Open Field is a fantastically rich reading experience. The digital team behind it are really pushing the boundaries with digital publishing with exquisite video content; interactive visuals (particularly of the artworks featured) and lush typography. Reading it is a very sensory, creative and inspiring alternative to your conventional print mag. Not bad for $4.49. Download now!

Wednesday, April 10, 2013

Lean In time

Finally had time to read Sheryl Sandberg's Lean In: Women, Work and the Will to Lead during my break in Asia. A fantastic read and easy to see why the book is flying off the shelves. On my trip to Hong Kong and Tokyo it was everywhere. As a writer (and career-loving parent) who has covered gender diversity and discrimination for more than a decade, Sandberg does go over a lot of data/research that has been widely reported but it's information worth repeating. (Basically, women rarely get to the top anywhere in the world.) Where Lean In gets really good is when she talks candidly about internal obstacles, the mistakes she has made and the mistakes she sees other women making in their working lives. Chapter 'It's a Jungle Gym, Not a Ladder' about ways to rethink career paths; 'Are You My Mentor' about the myths and realities of mentoring and 'Seek and Speak Your Truth' are powerful new perspectives on ways that women really can 'sit at the table' and take part in leadership roles all across society. Just as she explores the women's success outside the home, she also looks at the barriers to men embracing home/family life and issues around divisions of labour everywhere.
Sandberg's call for the end of complacency over gender discrimination is long overdue. I've nerded up and have joined 137,000 others in a new Facebook Lean In community. The whole Lean In trajectory started with this fab TED talk. Check it out...