Monday, May 27, 2013

There is no substitute...

The Big Brand Theory: How the Mayo Clinic Became the Gold Standard for Social Media in Healthcare

Great piece in Social Media Today about The Mayo Clinic's social media strategy. It's worth reading about their Social Media director Lee Aase's approach. When asked what was the biggest lesson learned at Mayo, Lee answered, “The biggest lesson is that there is really no substitute for valuable content. Patients want in-depth great content. Interaction is important, but really, you need great content.”
Lee’s takeaway advice to other healthcare social media managers out is: “Just do it! You have to get hands-on experience and do a great job. Think big, start small and act fast. Do all that you can to prove yourself. Do a great job and then show what you have done. Prove yourself and you will get the support you need.” READ MORE