Saturday, December 21, 2013

My unserious end of year newsletter - enjoy!

"Hash-plosions", funeral selfies, octothorpes, zero hours contracts and other strange 2014 oddities in a light and fluffy end of a rather heavy year.

Lighten Your Load & Lighten Up This Christmas Time


avid Shrigley's xxx via Sallyhttps://emilyrossbespoke.createsend.com/campaign/content/edit/ef5a18608b30b1052540ef23f30feded?origin=Default#
I'm sure you are dying to escape work but just before you zip off, I have been sniffing, scratching and scrounging about to find some cultural madness to share with you. Hope it raises a smile. (Best to view thru your browser.)
IMAGE: A Burden, 2012, David Shrigley

Beware belfies, stop phubbing, vaping and avoid bloatware and sharents


It's that time of the year when it is time to beef up your vocab. Thank you to Pan Macmillan Dictionary, Time and Huffington Post for these gems to add to your vocab.
belfie: selfie showing off the booty area
bloatware also fatware: software that uses an excessive amount of computing power and therefore wastes memory or disk space that could be used for other purposes.
coatigan: a long knitted jacket with long sleeves which is worn over other clothes and looks similar to a coat.
duffin: a trademarked sweet cake which is a combination of a muffin and a doughnut.
hashtag stuffer: someone who cannot post something without adding ridiculous amounts of hashtags after it.
media meshing: the activity of using hand-held electronic devices (e.g. mobile phones, tablet computers) to make comments or read about a TV programme at the same time as watching it
motherism: a prejudice which leads stay-at-home mothers to be viewed as stupid, lazy and unattractive … He came out this week in defence of the stay-at-home mother, telling a conference that motherism should be tackled in the same vein as racism is.'
phubbing: the activity of being impolite in a social situation by looking at your phone instead of paying attention to the person you are with.
sharent: a parent who regularly uses social media to communicate a lot of detailed information about their child.
sip and see (party): a party given by new parents so that friends and family can see their newborn baby.
vape: to inhale (= breathe into your lungs) the vapour produced by an electronic cigarette.
zero hours contract also zero hour contract: an employment agreement in which a person only works when the employer needs them and so has no regular amount of work or working hours (That's what I do for lots of my clients!)

Lighten Your Load & Lighten Up This Christmas Time


avid Shrigley's xxx via Sallyhttps://emilyrossbespoke.createsend.com/campaign/content/edit/ef5a18608b30b1052540ef23f30feded?origin=Default#
I'm sure you are dying to escape work but just before you zip off, I have been sniffing, scratching and scrounging about to find some cultural madness to share with you. Hope it raises a smile. (Best to view thru your browser.)
IMAGE: A Burden, 2012, David Shrigley
 

Beware belfies, stop phubbing, vaping and avoid bloatware and sharents


It's that time of the year when it is time to beef up your vocab. Thank you to Pan Macmillan Dictionary, Time and Huffington Post for these gems to add to your vocab.
belfie: selfie showing off the booty area
bloatware also fatware: software that uses an excessive amount of computing power and therefore wastes memory or disk space that could be used for other purposes.
coatigan: a long knitted jacket with long sleeves which is worn over other clothes and looks similar to a coat.
duffin: a trademarked sweet cake which is a combination of a muffin and a doughnut.
hashtag stuffer: someone who cannot post something without adding ridiculous amounts of hashtags after it.
media meshing: the activity of using hand-held electronic devices (e.g. mobile phones, tablet computers) to make comments or read about a TV programme at the same time as watching it
motherism: a prejudice which leads stay-at-home mothers to be viewed as stupid, lazy and unattractive … He came out this week in defence of the stay-at-home mother, telling a conference that motherism should be tackled in the same vein as racism is.'
phubbing: the activity of being impolite in a social situation by looking at your phone instead of paying attention to the person you are with.
sharent: a parent who regularly uses social media to communicate a lot of detailed information about their child.
sip and see (party): a party given by new parents so that friends and family can see their newborn baby.
vape: to inhale (= breathe into your lungs) the vapour produced by an electronic cigarette.
zero hours contract also zero hour contract: an employment agreement in which a person only works when the employer needs them and so has no regular amount of work or working hours (That's what I do for lots of my clients!)
 

Hear the news first on Twitter


Read my full newsletter here.

Exciting predictions for content marketing in 2014

I have long been telling clients to stop putting their hopes into one silver bullet (usually a white paper) and think more strategically about placing small, juicy pieces of content across a wide range of platforms. This presentation supports this view.

Wednesday, December 18, 2013

Pimp up your LinkedIn profile

I have ADORED pimping up a range of clever people's LinkedIn profiles and was very happy to read LinkedIn's post this week that listed the most OVERUSED words in profiles.
Take note, arghghghghghghghgh.
1. Responsible
2. Strategic
3. Effective
4. Creative
5. Innovative
6. Expert
7. Positive
8. Passionate
9. Driven
10. Dynamic
Source: LinkedIn.

In short, I end up taking all these words out of your profile so save yourself some time, or buzz me in the new year and I will do it for you.

Tuesday, December 17, 2013

Hagar Australia Christmas Video





Wonderful to be a part of the team that created this video about Hagar including Rachel Griffiths, Guilty and The Post Project.

Wednesday, December 4, 2013

New KERB Media services!

Read more about new KERB Media crisis and social media services in our latest newsletter.
Includes schools'
In KERB's experience, these are the top 5 fears that keep school leaders awake at night.
  1. Death or injury to students on excursion or camp
  2. Bullying & other bad behaviour including sexting
  3. Criminal charges against staff
  4. Traditional and social media campaigns by disgruntled parents
  5. Financial mismanagement & inappropriate governance
In the smart phone age, everyone can film and publish on their smart phone - it will all be captured and distributed within seconds of the event. Just Google 'school bus crash AND youtube' for evidence.
However, each school has its own unique concerns. At KERB media we work with you to identify the most likely risks that your school faces and work with you to minimise risk, increase compliance and your team's capability to manage a crisis - from the head of school to receptionists, first-year teachers (who love Facebook) and security staff. Everyone has a vital role to play in protecting a school's reputation.
READ MORE