Monday, March 3, 2014

Future Labbin#2

Really loved Chris Sanderson's Australian Trend Briefing this February 2014 - lots of great content - especially around these fascinating "Athena Women" who are:
"strong, creative, nurturing, independent and self-sufficient, ambitious, communicative, leaders, diplomatic and successful" who loathe "stress, sloth and bad sex" - the true enemies of the modern female lifestyle.

No wonder retailers are trying to sell them loads of gym gear, "powerful" yoghurts and four-minute tabata workouts. Trend briefing also covered haptic technologies, "fundawear", "screenagers" and "tomorrow stores". Thanks for inviting Emily Ross Bespoke Future Lab.

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