Tuesday, November 11, 2014

What gets measured...

Very pleased to read this set of numbers as I work on email newsletter campaigns across a range of sectors including education, non-profit, professional services and retail. My approach is getting well into the top quartile everytime. I am absolutely committed to very tailored content, audience engagement, surprises and feeding a very exact diet to very specific audiences. There is an art to it but the time and effort truly pays off. And best of all, clients can always measure impact which in the black art of marketing, is very useful!

Read the full article from Marketing Profs here.

Thursday, November 6, 2014

Exquisite storytelling

Worth sharing this beautiful story so well told visually. Animated by Many Hands.