About my media training

One Size Does Not Fit All
My point of difference in the media training landscape is a complete rejection of the cookie-cutter approach to media training. It is far more effective to tailor the training to the exact needs of the client and for participants to come out of a session with skills and content they can actually use in their day-to-day work rather than having spent hours being served up a generic course that does not relate to their sector. A company looking to make waves in the travel and lifestyle media with a new hotel property has very different needs to a company needing a communications strategy for a pending listing on the ASX or a firm needing crisis media advice. One size does not fit all.

I have two decades’ experience in the media as well as thousands of hours of training experience with major global as well as local Australian businesses. My training work includes one-on-one media training, communications strategy and coaching with senior executives in the public and private sector.

Sectors include:
Arts & Entertainment • Biotechnology • Education • Financial services • Healthcare • Infrastructure • Local government • Major retailers • Resources • Professional Services • Plus there are a whole lot of clients I can't talk about from rock stars to gazillionaires.

Previous roles include leadership editor of BRW. I am a regular contributor to thecoolhunter, SmartCompany.com.au, Australian Gourmet Traveller and HR Monthly. I’ve co-written two bestselling business books for Random House Australia 100 Great Businesses and the Minds Behind Them and 50 Great e-Businesses and the Minds Behind Them. For more CV stuff, go to www.linkedin.com/in/emilyross

In all my sessions, the aims are simple:
Radical improvement
To gain a sense of control and confidence in media situations
To gain an understanding of what the media want
How to prepare and rehearse effectively
How to deliver key messages
Getting the language spot on
To understand media “grabs” and how to give them
Tactics to deal with the tough questions
Work on appearance, style and delivery
To learn the skills to become an authentic, engaging spokesperson
To harvest great media content that can be used in all communications
To uncover media opportunities
To assess how media-ready the client is and identify any risks associated with their current skill levels – a diagnosis if you like.
To learn from examples of excellent and lousy media performers